Design Victoria: Get Noticed - It’s Called PR Darling!

As designers we are often so caught up in the making of objects that we forget to market them properly. This seminar looks at some of the strategies and tactics that designers can employ to put themselves out there.

Hear from a magazine editor, a publicity machine and a pop-up designer about how they have made an impact. Learn about what techniques to use when breaking through to the media to maximise promotional opportunities.

Presented by Design Victoria

Moderator

Kate Vandermeer
Director, iSpyStyle
Kate Vandermeer is Director and Senior Spy of iSpyStyle - a creative collaboration network for the design industry. Offering emerging and established designers, information, articles and links about retail, marketing, branding and digital media whilst connecting with other creatives in the community. Kate has spent the last 15 years working in the Fashion industry across trend forecasting, writing, design development, visual merchandising and brand management with Mimco, Decjuba, French Connection, Mogil and stylehunter.com. Kate is also a sought after public speaker, freelance writer and judge on industry panels.

iSpyStyle.net

Speakers

Ann Morrison
Director, AMPR
Based in Melbourne and Sydney but working throughout Australia, AMPR is a dedicated, creative team closely connected to media representatives across the worlds of print, electronic and web-based communications. Traditionally fashion, lifestyle, interiors, homewares and special events have formed the cornerstone of AMPR’s work. However its reputation for creativity, efficiency and good old column inches has seen AMPR cover everything from general business ventures, service industries, automotive and brand profiling.           

ampr.com.au

Kate Hannaford
Director, Moth Design
Moth Design is a multidisciplinary design consultancy working across, event, retail, industrial, interior and graphic design. We aim to infuse critical thinking, sustainable practice and energy into all of our projects. We work closely with our manufacturers and builders to come up with the best solutions for our clients. We work collectively with other creatives on both commercial projects and public installations. Moth Design’s proven retail and event experience includes:

mothdesign.com.au

Alice Blackwood
Editor, DQ Magazine
Alice Blackwood is Editor of DQ magazine with the Indesign Group. Dividing her time between Melbourne and Sydney, Alice works with designers, design organisations and institutions to bring DQ readers the inside word on the people, products and parties in design.

designquarterly.com.au