
16 – 17 July 2009
Design Capital is Australia’s premier business speaker series showcasing design vision, innovation and strategies that provide a critical, competitive edge in business. Presented by Design Victoria, Design Capital was held at BMW Edge, Federation Square, Melbourne, 16 – 17 July.
Learn how leading businesses are investing in innovative solutions during Design Capital's Business Day, 16 July. Speakers discussed case studies on the positive impact of design investments and highlight the smart tools they use to survive and strategically react to rapidly changing global markets.
Design Capital Design Day 17 July, speakers explored the tension between design trajectories, speculate on the next big shifts in their sector, and ‘Sample the Future’ of the tactics and ambitions embedded within their own work.
Hear from experts profiled below, including over 20 national and international industry leaders.
Download the full Design Capital Speaker Series program.
View images from 2009 Design Capital Speaker Series
Business Day
16th July 2009 - BMW Edge, Federation Square
Smart, Connected, Sustainable – Preparing Today for the Business of Tomorrow
Today’s businesses must be armed with smart tools and strategic thinking to survive and react to volatile markets and rapid shifts in demand for products and services. Design Capital business day presents a toolkit for tomorrow – innovative insights and strategic steps to assist your business for the challenges of tomorrow.
Session One - 16 July (8.45am - 12.30pm)
Professor Roy Green Creativity, Innovation and Survival for Australian SMEs Roy will demonstrate that linking a creative process, with R&D and strategic thinking is an essential pathway to new growth opportunities for SMEs, and may be the smartest way to expand your business in these volatile times.
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Peter Williams Business Futures: Online, Connected, Always Peter is an international speaker on the future of the web and technology. Peter advocates businesses adopting social networking, warning that businesses need to ‘Get on the bus or you risk being run over’. |
Joseph Correnza Constant Innovation / Constant Collaboration Joseph tells us what other businesses can learn from his collaborative approach to problems and partnerships, where technological boundaries are always being pushed and the lines between creativity and pragmatism are always fluid? |
Rupert Posner Moving Towards the Green Economy Rupert will discuss how the shift by business’ towards the low carbon economy is an inevitable outcome and whether it will be a voluntary progression or a legislated requirement. |
Matt Perry New Times – New Marketing Agendas Matt launched a new kind of agency in Australia focused on making sustainability a key driver of value for businesses and organisations, where the growing green market sector drives projections on the emergence of a new breed of consumer, are you prepared? |
Session Two - 16 July (1.45pm - 5.30pm)
Phil Craig Innovating Toward New Markets Phil discusses Origin’s unique understanding of the business potential and social drive behind the green marketplace. What is the nature of this emerging business area and how can large and small businesses innovate to target it in a coherent and strategic manner? |
Richard Hasseldine Richard talks about why Bendigo Bank has a broad program to implement a sustainable business strategy, which includes investing in the development of one of the greenest office buildings in Australia, and why should Australian business should make similar investments. |
Julian Smith Decoding The Green Marketplace Julian talks about how Neco is uniquely placed to understand the emerging green marketplace and the mind of the green consumer. What types of products and services does Neco believe have the greatest potential markets and how can Australian SMEs get in on the action? |
Helen Gray Designing Market Leadership Helen Gray and Vincent Pirello describe how Qantas maintains a constant design program to ensure its brand is the leader in its business category, and how Qantas values the return on investment from design produced by the partnership between Woods Bagot and Qantas. |
Vince Pirrello Designing Market Leadership Vincent Pirrello and Helen Gray describe how Qantas maintains a constant design program to ensure its brand is the leader in its business category, and how Qantas values the return on investment from design produced by the partnership between Woods Bagot and Qantas. |
Alistair Murray Steps Towards A Global Marketplace Alistair discusses how Ronstan built a dynamic global business as a yacht-fitting manufacturer from Victoria on the back of smart R&D, design and quality manufacturing. How did Ronstan become part of a new breed of niche entrepreneurs out-competing the big boys? |
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Executive Chairman, The Australian Turntable Company & MD, Environmental Villages Worldwide (Australia) Design and Manufacturing for a Global Market Paul will discuss how progressive design has aided The Australian Turntable Company in going global from Bendigo, and how this success has allowed him to launch Environmental Villages Worldwide - sustainable, flat packed, modular, low cost residential solutions for future communities. |
Design Day
17th July 2009 - BMW Edge, Federation Square
Sampling the Future of Design
Converging conditions create tension and diversity; how will design respond to the unfolding patterns of our time?
Design Capital explores the tension between design trajectories, to speculate on the next big shifts in the world of the designer. Join us to sample the future of the tactics and ambitions of this group of world leading practitioners.
Session One - 17 July (9.15am - 1.15pm)
Nipa Doshi Designs Global Crossroads Nipa's work celebrates the cultural hybrid and explores the synthesis between technology, story telling, industrial design, and craftsmanship. Nipa's design projects are sensuously geared for the emergence of new global markets set to rise from the hybrid cultures bred by globalization. |
Marcus Piper Press to Print Marcus discusses how print media is the victim of the all-pervasive web. Everything conspires against it – creating a hasty retreat, as readers move over to free online content, advertisers follow – how will print survive? |
Nate Archer Tracking Imagination Nate tracks and connects cross-disciplinary design output from advertising to technology, sustainability and marketing. As design disciplines converge and overlap with media and technology what are positive collisions Archer sees emerging? |
Don Ryun Chang Clash of the City Brands Don discusses the issues around the competitive business of the branding of place. As global economic conditions, socio-politics and social dynamism wax and wane, cities and states vie for the international limelight – who’s next at the top and why? |
David Berman Do Good Design David describes how design has been the contemporary storyteller of business, driving the consumer culture of the 20th century. With the new trajectories of global business what stories are we going to tell in the future? |
Session Two - 17 July (2.30pm - 5.30pm)
Omar Vulpinari Breeding Catalysts of Social Improvement Omar works to increase society's understanding of design's enormous potential and responsibility for social improvement, and its vital role for future generations of humanity. |
Leon van Schaik Slow Places / Fast Systems Professors Leon van Schaik & Tom Kovac ask whether the expectation of the future citizen can be met by the trajectory of the city. They discuss where sanctuary can be cultivated and built form crafted – slow space at a rapid pace? |
Tom Kovac Slow Places / Fast Systems Professors Tom Kovac & Leon van Schaik ask whether the expectation of the future citizen can be met by the trajectory of the city. They discuss where sanctuary can be cultivated and built form crafted – slow space at a rapid pace? |
Tim Yu The Web of Design Tim is a new breed of cultural curator - harnessing the net to generate design culture with global audiences. With his mouse on the pulse of global design, what patterns can he see? |
Oron Catts Designing the Future of the Semi-Living Oron describes a future where we have semi-living, biotech products—a challenging and exciting prospect with deep, ethical ramifications. Imagine their non-medical applications and how design will engage with them. |
Evening Session - 17 July (6.00pm - 8.00pm)
Niels Jonkhans Architecture of Necessity As in most scientific disciplines, research in architecture is focussed on meeting potential needs for the future. Niels explores some of our more future imminent needs, discussing how his recent academic and realised projects challenge seamingly established methods of architectural design to offer new trajectories and future solutions. |
Hernan Diaz Alonso Evolutionary Design Hernan pushes the boundaries of aesthetic values to encourage an acceptance of new and challenging forms that reject any notion of a digital culture of morality. His cutting-edge architecture engages with form, cinematic imagery and expressive authorship - (re)evolution! |
Oliver Freeman Moderator |















































