State of Design

Click Me
  • Opening Night
  • After Dark
  • Iron Designer
  • Melbourne Open House
  • Convergence
  • Design Made Trade
  • Cloud 19
  • 12:77
  • Abundant Highlights
  • Design Capital
  • Baking Architecture
  • Looking to the Past
  • Shelter Stories
  • Design 'o' Pizza
  • Suicide Blondes
  • Comme
  • Deakins
  • Design Laboratory
  • So Buono
  • LightCycle
  • Native
  • The River

16 – 17 July 2009

Design Capital is Australia’s premier business speaker series showcasing design vision, innovation and strategies that provide a critical, competitive edge in business. Presented by Design Victoria, Design Capital was held at BMW Edge, Federation Square, Melbourne, 16 – 17 July.

Learn how leading businesses are investing in innovative solutions during Design Capital's Business Day, 16 July. Speakers discussed case studies on the positive impact of design investments and highlight the smart tools they use to survive and strategically react to rapidly changing global markets. 

Design Capital Design Day 17 July, speakers explored the tension between design trajectories, speculate on the next big shifts in their sector, and ‘Sample the Future’ of the tactics and ambitions embedded within their own work.

Hear from experts profiled below, including over 20 national and international industry leaders.

Download the full Design Capital Speaker Series program.

View images from 2009 Design Capital Speaker Series

Business Day

16th July 2009 - BMW Edge, Federation Square

Smart, Connected, Sustainable – Preparing Today for the Business of Tomorrow

Today’s businesses must be armed with smart tools and strategic thinking to survive and react to volatile markets and rapid shifts in demand for products and services. Design Capital business day presents a toolkit for tomorrow – innovative insights and strategic steps to assist your business for the challenges of tomorrow.

Session One - 16 July (8.45am - 12.30pm)

Professor Roy Green
Dean, UTS: Business (Australia)

Creativity, Innovation and Survival for Australian SMEs

Roy will demonstrate that linking a creative process, with R&D and strategic thinking is an essential pathway to new growth opportunities for SMEs, and may be the smartest way to expand your business in these volatile times.

 

Peter Williams
CEO, Deloitte Digital (Australia)

Business Futures: Online, Connected, Always

Peter is an international speaker on the future of the web and technology. Peter advocates businesses adopting social networking, warning that businesses need to ‘Get on the bus or you risk being run over’.

Joseph Correnza
Principal, Arup (Australia)

Constant Innovation / Constant Collaboration

Joseph tells us what other businesses can learn from his collaborative approach to problems and partnerships, where technological boundaries are always being pushed and the lines between creativity and pragmatism are always fluid?

Rupert Posner
Director, The Climate Group (Australia)

Moving Towards the Green Economy

Rupert will discuss how the shift by business’ towards the low carbon economy is an inevitable outcome and whether it will be a voluntary progression or a legislated requirement.

Matt Perry
Director, Republic of Everyone (Australia)

New Times – New Marketing Agendas

Matt launched a new kind of agency in Australia focused on making sustainability a key driver of value for businesses and organisations, where the growing green market sector drives projections on the emergence of a new breed of consumer, are you prepared?

Session Two - 16 July (1.45pm - 5.30pm)

Phil Craig
General Manager Retail, Origin Energy (Australia)

Innovating Toward New Markets

Phil discusses Origin’s unique understanding of the business potential and social drive behind the green marketplace. What is the nature of this emerging business area and how can large and small businesses innovate to target it in a coherent and strategic manner?

Richard Hasseldine
Former Chief GM, Group Delivery, Bendigo Bank (Australia)

The Business Case For Sustainable Investments

Richard talks about why Bendigo Bank has a broad program to implement a sustainable business strategy, which includes investing in the development of one of the greenest office buildings in Australia, and why should Australian business should make similar investments.

Julian Smith
CEO, Neco (Australia)

Decoding The Green Marketplace

Julian talks about how Neco is uniquely placed to understand the emerging green marketplace and the mind of the green consumer. What types of products and services does Neco believe have the greatest potential markets and how can Australian SMEs get in on the action?

Helen Gray
Manager, First Class Airport Product Delivery, Qantas (Australia)

Designing Market Leadership

Helen Gray and Vincent Pirello describe how Qantas maintains a constant design program to ensure its brand is the leader in its business category, and how Qantas values the return on investment from design produced by the partnership between Woods Bagot and Qantas.



Vince Pirrello
Director, Woods Bagot (Australia)

Designing Market Leadership

Vincent Pirrello and Helen Gray describe how Qantas maintains a constant design program to ensure its brand is the leader in its business category, and how Qantas values the return on investment from design produced by the partnership between Woods Bagot and Qantas.

Alistair Murray
Managing Director, Ronstan (Australia)

Steps Towards A Global Marketplace

Alistair discusses how Ronstan built a dynamic global business as a yacht-fitting manufacturer from Victoria on the back of smart R&D, design and quality manufacturing. How did Ronstan become part of a new breed of niche entrepreneurs out-competing the big boys?

Paul Chapman

Executive Chairman, The Australian Turntable Company & MD, Environmental Villages Worldwide (Australia)

Design and Manufacturing for a Global Market

Paul will discuss how progressive design has aided The Australian Turntable Company in going global from Bendigo, and how this success has allowed him to launch Environmental Villages Worldwide - sustainable, flat packed, modular, low cost residential solutions for future communities.

Design Day

17th July 2009 - BMW Edge, Federation Square

Sampling the Future of Design

Converging conditions create tension and diversity; how will design respond to the unfolding patterns of our time?
Design Capital explores the tension between design trajectories, to speculate on the next big shifts in the world of the designer. Join us to sample the future of the tactics and ambitions of this group of world leading practitioners.

Session One - 17 July (9.15am - 1.15pm)

Nipa Doshi
Director, Doshi Levien (United Kingdom)

Designs Global Crossroads

Nipa's work celebrates the cultural hybrid and explores the synthesis between technology, story telling, industrial design, and craftsmanship. Nipa's design projects are sensuously geared for the emergence of new global markets set to rise from the hybrid cultures bred by globalization.

Marcus Piper
Creative Director, one8one7 (Australia)

Press to Print

Marcus discusses how print media is the victim of the all-pervasive web. Everything conspires against it – creating a hasty retreat, as readers move over to free online content, advertisers follow – how will print survive?

Nate Archer
Editor, designboom.com (Canada)

Tracking Imagination

Nate tracks and connects cross-disciplinary design output from advertising to technology, sustainability and marketing. As design disciplines converge and overlap with media and technology what are positive collisions Archer sees emerging?

Don Ryun Chang
Dean, Graduate School of Advertising, Hongik University (Korea)

Clash of the City Brands

Don discusses the issues around the competitive business of the branding of place. As global economic conditions, socio-politics and social dynamism wax and wane, cities and states vie for the international limelight – who’s next at the top and why?

David Berman
Director, David Berman Communications (Canada)

Do Good Design

David describes how design has been the contemporary storyteller of business, driving the consumer culture of the 20th century. With the new trajectories of global business what stories are we going to tell in the future?

Session Two - 17 July (2.30pm - 5.30pm)

Omar Vulpinari
Head Visual Communications, Fabrica (Italy)

Breeding Catalysts of Social Improvement

Omar works to increase society's understanding of design's enormous potential and responsibility for social improvement, and its vital role for future generations of humanity.

Leon van Schaik
Innovation Professor of Architecture, RMIT (Australia)

Slow Places / Fast Systems

Professors Leon van Schaik & Tom Kovac ask whether the expectation of the future citizen can be met by the trajectory of the city. They discuss where sanctuary can be cultivated and built form crafted – slow space at a rapid pace?

Tom Kovac
Professor of Architecture, RMIT (Australia)

Slow Places / Fast Systems

Professors Tom Kovac & Leon van Schaik ask whether the expectation of the future citizen can be met by the trajectory of the city. They discuss where sanctuary can be cultivated and built form crafted – slow space at a rapid pace?

Tim Yu
Editor, Cool Hunting (United States)

The Web of Design

Tim is a new breed of cultural curator - harnessing the net to generate design culture with global audiences. With his mouse on the pulse of global design, what patterns can he see?

Oron Catts
Director, SymbioticA (Australia)

Designing the Future of the Semi-Living

Oron describes a future where we have semi-living, biotech products—a challenging and exciting prospect with deep, ethical ramifications. Imagine their non-medical applications and how design will engage with them.

Evening Session - 17 July (6.00pm - 8.00pm)

Niels Jonkhans
Assistant Professor of Architecture, University of Applied Arts Vienna (Austria)

Architecture of Necessity

As in most scientific disciplines, research in architecture is focussed on meeting potential needs for the future. Niels explores some of our more future imminent needs, discussing how his recent academic and realised projects challenge seamingly established methods of architectural design to offer new trajectories and future solutions.

Hernan Diaz Alonso
Principal, Xefirotarch (United States)

Evolutionary Design

Hernan pushes the boundaries of aesthetic values to encourage an acceptance of new and challenging forms that reject any notion of a digital culture of morality. His cutting-edge architecture engages with form, cinematic imagery and expressive authorship - (re)evolution!

Oliver Freeman
Neville Freeman Agency

Moderator

Print

Print

Print