Julian Smith
CEO, Neco (Australia)
Neco – Decoding The Green Marketplace
Business Day
16th July – Session Two
Julian is the CEO of Australia’s largest eco superstore for everything green; including the biggest collection of water saving, solar power and solar hot water solutions. Julian joined Neco with a mandate to take what was an online green store into the physical retail world to deliver a large format retail experience, bringing together green products from all over the world and provided a unique green shopping experience for consumers.
Julian talks about how Neco is uniquely placed to understand the emerging green marketplace and the mind of the green consumer. What types of products and services does Neco believe have the greatest potential markets and how can Australian SMEs get in on the action?
Neco Store Interior
