Keep Cup

Like many successful business ideas, the KeepCup’s story began with the recognition of an unmet need. Abigail Forsyth’s business, BlueBag, has been catering to corporate clientele, mainly in the form of packaged sandwiches, since 1998. With 80 per cent of the world’s packaging waste being generated by the food industry, it is no surprise that Forsyth became increasingly concerned about her company’s contribution to a deteriorating environment.